Start here
How do you test a supplement idea before the first order?
Test the idea on a sample, not on a batch. Choose the format first — powder in a two-piece capsule, oil in a softgel — then put your formula into…
Field notes
How to start a supplement brand: the decisions, in order
Three groups of notes from a Shanghai factory: how a formula becomes a concept, how the format decides the fill, and how the channel decides the label. Written for founders placing a first order — 3,000 bottles a SKU, one DDP landed cost.
A Concept and testing
Where an idea is tested before money is spent: the questions a formula has to answer, and how a small run proves them.
Not sure which format your formula needs?
Send the formula direction, the volume and the market it sells in. You get the format, the tooling question and the cost back within 48 hours.
Get the formula list